What the climate movement must learn from religion
April 4, 2015 By George Marshall The Guardian
When preaching to the unconverted, activists need to offer the road to Damascus, not guilt and blame
Last September 40,000 people attended London’s largest ever climate march. This was a big achievement for an issue that struggles to catch people’s attention. After all, as psychologists point out, it is notoriously hard to mobilise people around issues that are invisible, uncertain, set in the future and require them to make sacrifices.