What the climate movement must learn from religion

April 4, 2015
By George Marshall
The Guardian

When preaching to the unconverted, activists need to offer the road to Damascus, not guilt and blame

Last September 40,000 people attended London’s largest ever climate march. This was a big achievement for an issue that struggles to catch people’s attention. After all, as psychologists point out, it is notoriously hard to mobilise people around issues that are invisible, uncertain, set in the future and require them to make sacrifices.