January 13, 2010
By Harmeet Shah Singh
New Delhi, India (CNN) – The small print in Tuesday’s full-page newspaper advertisements for a key Hindu event reflects one of India’s biggest worries – dirty water.
“Avoid using pollutants such as detergents and soaps in the holy Ganga,” reads one of the don’ts at the bottom of the government ad.
It comes as hundreds of thousands of Hindus prepare to take holy dips into the revered Ganges. The river is a centerpiece of India’s multi-million dollar river-conservation effort.